If you have been following the clean beauty industry like we have, you know that it is growing at an exponential rate. In this post, we provide 45 clean beauty statistics and trends in terms of industry growth, consumer preferences, social media presence, and much more. Let’s get started!
Consumer Trends and Preferences
In this section, we provide the top statistics in terms of consumer trends and preferences in the clean beauty industry.
Consumer Behavior – Millennials: A 2019 market survey conducted by AlixPartners found that among the demographics, millennials aged between 18-34 are the most concerned about organic and natural beauty products. This group revealed that they want products that are sourced following ethical and environmental standards.
Consumer Gender Trends: In a 2014 survey conducted by Kantar Worldpanel, 32 percent of the respondents reported that they prefer natural and organic personal care products. When divided in terms of gender, this represented 38 percent of women and 25 percent of men, all above the age of 13. Out of that data, only 23 percent of women believed natural products were more effective than synthetic ones, giving the impression that some consumers will buy natural products even if they don’t think they’re superior to conventional ones.
Consumer Awareness: According to a survey done by Harris Poll, 6 in 10 women are taking time to study product labels in order to identify organic and healthy ingredients. Seventy-three percent of respondents who were from the Western U.S. also reported that they place importance on natural products, with the Midwest region of the country showing the least interest at 56 percent.
Consumer Preferences – Generally: A survey done by Statista discovered that more than 50 percent of both female and male consumers in the United States prefer skincare products that are either natural or organic. Approximately 70 percent of respondents aged between 18-29 years said they preferred organic and natural skincare products, in comparison to the consumers aged 30-59 whose figure stood at 60 percent. In the survey, the quality of the products was singled out as the most important criteria that consumers look for before making a purchase.
Consumer Preferences – Generally: In a survey published in December 2019, Statista noted that 58 percent of female consumers in the United States, as of May 2017, look for natural or organic skincare products when shopping.
Consumer Preferences – Fragrances: A survey done by GlobalData in 2019 shows there’s increasing preference for products that claim to be free of toxic chemicals, with 33 percent preferring paraben-free products. Another 35 percent go for cruelty-free products, while 24 percent choose vegan products.
Consumer Preferences – Ingredients: In their Women’s Facial Skincare Consumer Report 2017, the NPD Group reported that an average of 48 percent of consumers look for organic or natural ingredients in their products. In 2017, 40 percent of the respondents, in comparison to 33 percent in 2015, were also found to actively avoid ingredients such as gluten, sulfates, parabens, phthalates, and fragrance.
Consumer Preferences – Asian Market: According to a survey by GlobalData, 39 percent of consumers in the Asian Pacific market prefer beauty products that contain natural and clean ingredients. Some of the favorite ingredients are fruit or vegetable extracts, of which 80 percent of the respondents in the survey preferred. Seventy-four percent of the consumers revealed that beauty and personal care products that contain tea were very appealing to them. Other ingredients that were popular in this market were turmeric, essential oils, coconut oil, and ginseng.
Consumer Preferences – Hair Products: A May 2017 report by Statista showed that 52 percent of consumers preferred purchasing organic or natural hair shampoo. Thirty-nine percent of consumers revealed that they look for organic or natural conditioners and hair masks. On the other hand, 26 percent of consumers reported that they prefer styling products made using natural or organic ingredients. Finally, 18 percent said that buying natural or organic hair dye was important to them.
Customer Preference – UK Market: In a study carried out in August 2018, Statista found that 10 percent of UK consumers exclusively bought organic eye makeup. Nineteen percent of the respondents revealed that they mainly purchase organic eye makeup, while another 35 percent claimed to buy both organic and conventional eye makeup.
Social Media, Product and Pricing Trends
In this section, we provide the top statistics in terms of social media, product and pricing trends in the clean beauty industry.
Social Media Trends: Between 2016 and 2019, social media mentions of #cleanbeauty grew 623% in the U.S. and over 40% of millennials said they would deepen or begin relationships with businesses that had a positive social or environmental impact (Mintel, US Clean Beauty 2019 and Deloitte Millennial Survey.)
New Product Trends: Between 2014 and 2019 new products launched with free-from, ethical and environmental, or natural claims grew 69% percent in beauty and personal care (Mintel, GNPD).
Pricing Trends: In a 2019 study conducted by Euromonitor International, natural and organic brands were revealed to have an inclination towards the upper pricing tiers. Natural products had a higher median price than the entire industry’s average. This information, which was sourced from online retailer data, also showed that natural products were more popular compared to organic ones. Natural hair care took 8 percent of the sales, while organic hair care was at 3 percent. In other product categories, natural items performed at 5 percent and 4 percent for skin care and color cosmetics, respectively. On the other hand, organic products had 4 percent in skincare, and color cosmetics was at 1 percent.
Market Size and Growth
In this section, we provide the top statistics in terms of the growth of the clean beauty industry.
Market Growth – Global: A market growth analysis by Fior Markets has revealed that the organic section of the global market will be a major contributor to the overall market growth of $75bn in 2026 from $49bn in 2018. While the entire market is expected to register a CAGR of 5.81 percent during this period, the organic segment is predicted to have a 9.5 percent annual growth rate. The research firm notes that this is a result of the growing consumer awareness concerning the toxic chemicals used in most traditional beauty products. With the fear of health consequences on the rise, consumers will choose to buy natural products that they deem to be much safer. In this report, the organic segment was pitted against vegan and inorganic segments.
Market Growth – Personal Care, USA and Global: The clean personal care market size is projected to grow to $25.11bn by 2025 with a compound annual growth rate (CAGR) of 9.4 percent, according to a survey by Grand View Research, Inc. This growth is predicted to be propelled by the increasing research and development (R&D) expenditure channeled towards introducing improved plant and animal extracts into products. Regionally, the U.S. market is expected to reach a value of $7.74bn by the end of the forecast period 2014-2025.
Market Growth – Personal Care and Skincare, North America: A forecast by Persistence Market Research on the global natural and organic personal care products market estimated its value by 2024 to be $21bn. The market is expected to increase at a CAGR of 8.8 percent over the forecast period 2016-2024. Skincare is predicted to take up the biggest share of revenue at the end of the period at 30.9 percent. The expansion of distribution channels has been termed as one of the driving factors, with supermarkets as a section expected to grow at a CAGR of 9.6 percent within the same time frame. Geographically, North America is predicted to grow to a CAGR of 9.7 percent.
Market Growth – Natural Organic Personal Care, Americas and Global: Technavio reported that the global natural organic personal care market would grow by $8.33bn between 2019-2023. The projected compound annual growth rate is 10 percent and above. Thirty-eight percent of this growth is expected to come from the Americas.
Market Growth – Organic Skincare Products, Global: According to a report by Mordor Intelligence, the global organic skincare products’ market is expected to increase at a CAGR of 8.5 percent in the forecast period 2020-2025.
Market Growth – Organic Personal Care, Asia and Global: A publication by Report Buyer projected a growth of 5.4 percent per year between 2019-2025 for the global organic personal care market. The market was forecasted to reach a size of $11.1bn by 2025. The report recognized growing awareness about the benefits that various organic products have over synthetic ones as one of the important elements contributing to this growth. In the Asian Pacific section of the market, a CAGR of 6.5 percent during this period was expected, thanks to consumers in the region placing more significance on environmentally viable products. In addition, increasing disposable income was also recognized to be a determining factor.
Market Growth – Worldwide vs. North America: A report released in February 2019 by Statista shows the comparison of the growth rate of the natural and organic personal care market worldwide and in North America. Within 2018-2028, the North American section of the market is expected to grow at a rate of 9.1 percent annually, while the global CAGR will be at 8.3 percent.
Market Growth – Natural and Organic Personal Care, Global: Acute Market Reports reported in a 2018-2026 forecast that the global natural and organic personal care market will experience a growth of 11.1 percent yearly from a base of $11.5bn in 2017. This research reports that a rising number of natural and organic products containing antioxidant properties and herbal extracts will be instrumental to the growth of this market.
Market Growth – Fragrance: The natural fragrance market size has been forecasted to reach $4.3bn by 2024, a growth from $2.5bn in 2018. Markets and Markets reported that the market would have a CAGR of 9.6 percent in this time frame. Emerging economies, including Argentina, Brazil, China, and Japan, have been identified as some of the markets that will largely contribute to this growth.
Market Growth – Personal Care, India: The natural and organic personal care and beauty products market in India is predicted to grow at a CAGR of 17.27 percent in the period between 2017-2022, as reported by Azoth Analytics. The rise has been attributed to growing urbanization and an increase in disposable income in the country.
Market Growth – Natural and Organic Beauty: A report published by the Statista Research Department in 2019 projected the natural and organic beauty industry to grow to $22bn by 2024. It also revealed that more than 50 percent of Americans look for organic or natural products when shopping for cosmetics.
Growth Trends – Skincare, Environmental Concerns: Mordor Intelligence released a study of the organic personal care products market that reported a predicted CAGR of 10.1 percent between 2020-2025. Consumers’ increased awareness regarding product safety and concerns about the environment were noted to be the major factors contributing to the growth. Researchers also reported that the skincare section of the organic personal care market had experienced steady growth over the last few years, with CAGRs that began at 5.4 percent in 2015 and reached 8.8 percent in 2019.
Market Growth – Organic and Personal Care Market: Acumen Research and Consulting released a report in April 2019, giving a forecast of the growth of the organic personal care market between 2019-2026. The analysis noted that the market would grow to a size of $24.2bn with a CAGR of 10.2 percent. This growth is expected to be fueled by a growing demand for organic personal care products at various distribution channels. The rising popularity of these items has been witnessed in online markets, supermarkets, and drugstores.
Market Growth – Vegan Cosmetics, Global: Mordor Intelligence reports that the global vegan cosmetics market is expected to grow at a CAGR of 7.1 percent during the period spanning from 2018-2023. Some of the major companies that are predicted to get the biggest share of the market during these years are Eco Bella, Bare Blossom, Urban Decay, and Zuzu Luxe. This growth is forecasted to be propelled by the rising preference for products without animal ingredients, and for environmentally sustainable products. Social media and beauty blogs dedicated to informing consumers about the advantages of vegan cosmetics are also expected to have a huge influence on potential consumers.
Market Trend – Vegan Cosmetics, Global: An analysis of the global vegan cosmetics market by Grand View Research shows that it will grow to $20.8bn by 2025. The vegan cosmetics market has been projected to increase at a CAGR of 6.3 percent from 2018-2025. This trend will be driven by the increasing number of consumers who find cruelty towards animals in the process of manufacturing beauty products to be unethical. The U.S. vegan market is expected to experience the fastest growth worldwide, with a prediction of reaching above $3.16bn by 2025. The E-commerce distribution channel is forecasted to expand at a fast rate of 7.4 percent each year, thanks to the availability of a wide range of products, ease of selection during purchase, and the existence of promotional offers for customers.
Market Growth – Vegan Cosmetics, Global: A report by Technavio shows that the global vegan cosmetics market is expected to grow by $4.76bn between 2019-2023. The compound annual growth rate is predicted to increase by over 6 percent.
Market Value – Hair Products, Global: The value of the global organic hair care market is anticipated to grow to $6.7bn by 2023. This report was published by Statista in April 2018 for the forecast years 2014-2023. Statista also noted that this segment of the organic beauty industry was worth $3.2bn in 2016.
Market Growth – Organic Cosmetics, Global: In a market analysis released by TechSci Research, the global organic cosmetics market is predicted to grow at a CAGR of 13 percent between 2016-2021. This has been associated with the rise in cases of skin diseases such as skin cancer and dermatitis and the increasing awareness among consumers about the health advantages of using organic cosmetics.
Market Growth – Organic Cosmetics, Asia: An industry analysis of the ASEAN (Association of Southeast Asian Nations) organic cosmetics market conducted by Future Market Insights revealed that in the period between 2014-2024, the organic cosmetic market is expected to grow at a rate of 9.5 percent annually. This will see the market expanding from a value of $2.5bn in 2014 to $4.4bn in 2020. According to the report, the ASEAN region will also account for 6.6 percent of the global organic cosmetics market at the end of the forecast period. Thailand is expected to hold a dominant share of the regional market at 29.3 percent by 2024. The growth trend in the ASEAN segment is associated with increased acne problems due to oily skin and concerns about air pollution.
Market Value – Organic Personal Care, North America and Europe: The organic personal care market is projected to experience a CAGR of 11.3 percent between 2017-2022. This is according to a report by Transparency Market Research, which reports that the market value is going to increase from U.S. $10.9bn in 2017 to $18.7bn in 2022. In the product segment, organic hair care is expected to grow from $3.3bn, reported in 2017 to U.S. $5.7bn by the end of 2022. The North American section of the market is expected to rise to $5.8bn by 2022 as the leading region. According to the same report, the European organic personal care market will grow at a rate of 10.4 percent yearly and will be worth US $5.1bn by 2022.
Market Growth – Natural and Organic Cosmetics Market: An analysis of the natural and organic cosmetics market by Wise Guy Reports published in April 2019 shows a CAGR of 9.4 percent in the forecasted period 2019-2025. This represents a growth from a value of $11.5bn in 2019 to $23.6bn in 2025. Key regions studied were the United States, the European Union, Japan, Korea, India, and Southeast Asia.
Market Growth – Organic Skincare Products: The organic skincare products market is projected to grow to $7.15bn by 2024. This is based on research done by Mordor Intelligence, which also predicts that the CAGR of the same market will be 8.52 percent in the forecast period 2019-2024. The report included product segments, including facial care, body care, hand care, and foot care. It also analyzed the growth trends of distribution channels.
Market Growth – Organic Face Care Ingredients: Market Research Future released a report focusing on the organic face care ingredients market in a 2019-2024 global forecast. It reported that the market would be worth $1.6bn by the end of 2024, having registered a compound annual growth rate of 4.85 percent. This growth is attributed to the increasing awareness among consumers of the harmful side effects of using facial products made from synthetic ingredients.
Market Growth – Organic Skincare Market: A 2019-2026 forecast by Verified Market Research shows that the global organic skincare market size will experience an increase of a CAGR of 7.49 percent during that period.
Market Growth – Organic Skincare Market: Occams Business & Research & Consulting released a report which revealed that the global organic skincare market is expected to grow at a CAGR of 10 percent between 2017-2024. Health awareness, the popularity of organic products, and a desire to avoid the side effects of artificial chemicals on the skin are predicted to drive growth.
Market Growth – Organic and Natural Skincare Market: Adroit Market Research reported that the global organic and natural personal care market was worth $13bn in 2018. The study also showed that the North American segment contributed 35 percent of the growth. In the forecast, the U.S. organic and natural personal care market is expected to increase at a CAGR of 7.9 percent, beginning 2019-2025. Emerging markets by the end of this period are predicted to be the Middle East, Africa, and South America.
Market Growth – Organic Personal Care: A KBV Research report on the Asian Pacific organic personal care market shows that the region is expected to grow at a CAGR of 11.5 percent between 2018-2024. The Japanese market was identified as the largest in 2017 and is forecasted to continue leading in 2024 by maintaining a growth rate of 12.1 percent. In addition, the Indian market is projected to grow at a rate of 13.4 percent, while Singapore is predicted to reach a value of $465m with a CAGR of 12.9%. A growing population of working women is one of the major factors expected to advance this growth. India, China, and Japan are identified as the countries where most of the demand will come from.
Market Growth – Organic Hair Care: A report by Fact.MR showed that the global organic hair care market was expected to increase at a CAGR of 6.2 percent in the forecast period 2017-2022. Organic shampoo was one of the most demanded product categories, while products free from parabens, sulfates, and other toxins were the most preferred.
Market Growth – Natural and Organic Cosmetics, Japan: A 2018 market analysis by Yano Research Institute Ltd. revealed that the Japanese natural and organic cosmetic market in 2017 had expanded to 104 percent of its value in 2016.
Market Growth: A review by Global Market Insights showed that the U.S. organic cosmetics ingredients market accounted for over 30 percent of the global share in 2015. The reported organic personal care market value as of 2015 was at $9bn. The same report predicts that the organic fragrance ingredients market will grow to U.S. $19b in 2023 from $13bn in 2015, with a CAGR of 4.5 percent between 2016-2023. This growth is expected to be driven by the increased preference among consumers for perfumed personal care products.
Market Growth: A 2017-2022 market forecast by Fact.MR expects the global organic color cosmetics market to grow at a CAGR of 7.3 percent in that period. Specialty stores are also expected to remain the largest distributor channels of products in this category throughout the forecast years. Lip care products are predicted to take the largest share of market revenue by 2023, while hair colors will register the lowest CAGR.